Marketing for people who don't speak marketing.

You don't need to know anything.

Seriously. Start at zero. We'll teach you marketing for free, help you make the decisions, and guide you from an idea to something actually launched.

No expensive course. No assumed knowledge. No “go figure it out.”

Your first marketing plan.

Not a 97-page PDF. Just what you need to do next.

1What are you selling?
2Who actually needs it?
3Where can you reach them?
4What should you say?
5How do you launch it?
NO JARGON ✦NO GATEKEEPING ✦NO $2,000 COURSE ✦REAL HUMAN HELP ✦START FROM ZERO ✦CONCEPT → EXECUTION ✦ NO JARGON ✦NO GATEKEEPING ✦NO $2,000 COURSE ✦REAL HUMAN HELP ✦START FROM ZERO ✦CONCEPT → EXECUTION ✦
Zero is a valid starting point.

Everyone says “run ads.” Nobody tells you what an ad account is.

Most marketing education starts halfway through the story. Pixels. Funnels. CTR. Copy. Retargeting. They explain the tool before anyone explains the job. We start before all of that.

Zero → launched

We don't teach marketing. We walk through it with you.

The goal isn't to turn you into a marketer. It's to get you capable enough to make good decisions, build the basics, and know exactly when you actually need help.

01 — UNDERSTAND

What even is marketing?

Audience, offer, message, channels and why any of them matter — in normal English.

02 — DECIDE

Build your plan.

Choose who you're trying to reach, what to say, where to show up and what not to waste money on.

03 — MAKE

Do it together.

Website, copy, social, ads, tracking. We guide you while you build the actual thing.

04 — LAUNCH

Put it into the world.

Go live with something real — and understand enough to know what happens next.

The unusual bit

Learn it free. Ask for help free. Pay only when you want us to do it.

WE TEACH + GUIDE

$0 should still get you somewhere.

Ask basic questions. Get individual guidance. Work through your plan. Understand the landscape. We don't hide the useful part behind a checkout page.

WHEN YOU WANT EXECUTION

“Can you just do this bit for me?”

Yes. If you reach a point where you'd rather have us execute something, we can step in at an affordable rate. You choose when help becomes done-for-you work.

The bootcamp

No prerequisites means no prerequisites.

We deliberately teach the things other courses assume you already know.

01

The map

What marketing is, how digital channels fit together, and what each one is actually for.

02

Your customer

How to stop marketing to “everyone” and work out who should actually care.

03

Your offer

Turn what you sell into something a stranger can understand and want.

04

Your words

Headlines, offers, calls to action and persuasion without pretending you're already a copywriter.

05

Your channels

Websites, social, search, email and paid ads — what to use, when, and why.

06

Your launch

Put the pieces together, launch, measure what happened and decide what to change.

Stuck means ask

There are no “too basic” questions here.

Don't know what a landing page is? Ask. Don't know where an ad appears? Ask. Don't understand what people mean by “creative”? Ask. Individual attention isn't an upgrade.

Ask us something →
Why B4 exists
Marketing shouldn't require marketing knowledge before you're allowed to learn marketing.
FAQ

Yes, we really mean free.

I'm a complete beginner. Is this actually for me?
Especially you. We assume you know nothing about digital marketing, advertising technology, copywriting, funnels, websites or analytics. We explain concepts before asking you to use them.
What exactly is free?
Learning, guidance and help working through the marketing process are free. The point is to help you understand what to do and move from concept toward execution without forcing you into an expensive course.
So when would I pay?
When you decide you'd rather have us execute a piece of work for you instead of doing it yourself. We agree the scope and affordable price first.
Is this another video course?
No. Content can teach concepts, but B4 is built around guidance. When you don't understand something or don't know what applies to your situation, you should be able to ask and get help.
Start before you're ready

You bring the idea. We'll start at zero.

Tell us what you're trying to sell, build or launch. You don't need a strategy yet. That's the point.

Start for free →